In 1900, three German brewers established Cervecería del Pacifico in the small Mexican port town of Mazatlán. Word of the exceptionally drinkable pilsner-style lager traveled fast. Soon, thirst for Pacifico spread from Sinaloa and up the rugged Baja coastline.

Today, Pacifico’s journey from tiny cantinas in Baja, to SoCal in the back of surf vans, to places off the beaten path has made Pacifico a symbol of discovery and the perfect way to celebrate it.